Affiliate Marketing - Should you be considering it? (0) Add to My Brief

Wiliam is always looking for strategies to drive more relevant traffic to your site. Have you considered using affiliate or referral programs to drive conversions?

tags: Web 2.0Web StrategyOnline MarketingSEMSearch

Google AdWords: Quality vs Big Wallet (0) Add to My Brief

Patrick Wong | 19/06/2008

Ever wondered how Google AdWords works out which position your ads will get and how much CPC you pay for that position? Is it the one with the biggest wallet that comes first? In some circumstances you can pay less than the competitors for a keyword and still have your ad rank higher in paid search. See this happens below.

tags: SEOSEMUsabilitySearchSearch

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